As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published November 22, 2024, 6:15 a.m. EST Deloitte’s annual back-to-school survey findings from July 2024 serve as a call to … Read More
News – Articles
News
Creating The Right Loyalty Program: Why Flexibility And Options Matter
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 27, 2024, 8:00 a.m. EST With summer travel in full swing, frequent flyer loyalty programs can be advantageous … Read More
Keeping Up With the “Big Guys”
Fuel retail is a competitive industry and especially difficult for smaller stores that must face off against recognizable national brands with big advertising budgets and the ability to purchase vast amounts of items for sale at scale. David Poulnot, vice … Read More
5 Ways To Save on Amazon Prime Day Without Unnecessary Spending
Published July 8, 2024, by Kerra Bolton for GOBankingRates Amazon Prime Day kicks off on July 16th to 17th. The annual sale for Prime Members starts the back-to-school shopping season and is a great time to grab electronics, school supplies … Read More
How U.S. Airline Loyalty Programs Compare
Published May 15, 2024, 4:00 a.m. EDT by Soo Kim for Newsweek Eager to travel more this year? Well, you’re certainly not alone. Travel is set to reach record highs in 2024, with global tourism spending expected to reach U.S. … Read More
The Evolution Of The Checkout Experience
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published December 7, 2023, 7:15 a.m. EST Early in our CEO’s career, he helped a friend who had a company … Read More
Integrating A Credit Card Into Your Loyalty Program? Pay Attention To These Key Trends
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 20, 2023, 8:30 a.m. EST When it comes to the ever-evolving world of payments, one thing is certain. … Read More
20 Tech Leaders’ Biggest Challenges (And How They’re Tackling Them)
Published August 29, 2023, 8:15 a.m. EST The role of a technology leader has always been a challenging one. And now, in addition to overseeing initiatives including digital transformation and the development of new tech products and services, tech leaders … Read More
How Retailers Can Use Loyalty Points To Improve Customer Experience
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 21, 2023, 9:00 a.m. EST In-store shopping took a back seat during the online shopping boom over the … Read More
The Opportunities And Challenges Of Omnichannel For Retailers
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 20, 2023, 10:00 a.m. EST In today’s digital age, the lines between online and offline channels have become … Read More
B2B Loyalty Programs Will Thrive: Industry Leader Insights on Motivating Emotional Loyalty and Prioritizing a Strategic Vision
Mark Johnson, Loyalty360 Published July 11, 2023 Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it … Read More
Len Covello of Engage People On The Top 5 E-commerce Trends Shaping the Future of Online Shopping
An Interview With Rachel Kline Published June 28, 2023 In my professional journey, my focus has been on earning the respect of my collaborators by embracing my role as a facilitator for their success. Recognizing the significance of supporting and … Read More
Len Covello Of Engage People On The Future Of Retail Over The Next Few Years
Len Covello Of Engage People On The Future Of Retail Over The Next Few Years An Interview With Ben Ari Published November 6, 2022 Don’t forget about customer service. Especially now. Now is the time to over deliver on customer service … Read More
Team Leadership Requires Actually Being There for Your Team With Len Covello
An Interview With VENTEUR Magazine Published October 16, 2022 VENTEUR spoke with Len Covello, Chief Technology Officer (CTO) at Engage People, about being a team leader. Covello leads Engage People’s long-term technology vision and drives continued innovation in the loyalty sector, … Read More
The Solution and Execution Partner for Your Company’s Loyalty and Incentive Strategy
Published September 1, 2022 by Jerome Knyszewski As the Chief Executive Officer (CEO) of Engage People, Jonathan Silver is responsible for managing all facets of the business. He leads the long-term corporate strategy, marketing and sales at one of the … Read More
Why You Should Consider Integrating Your Loyalty Program With Your Point Of Sale
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 1, 2022, 8:00 a.m. EST Loyalty programs were created to drive repeat business, and to that effect, … Read More
Loyalty can be a currency, too, with Engage People
Published July 6, 2022 The future of payments is headed in many directions at once. From BNPL to crypto, the space has attracted billions in venture funding—as well as heaps of scrutiny and regulatory pushback. To Len Covello, Co-Founder and … Read More
Is It Better to Build or Buy Loyalty Tech?
With consumers seemingly spending more, now is the perfect time for QSRs that aren’t already in the game to consider the new age of loyalty — that is, reward programs that are largely driven by a streamlined, flexible and mobile-first … Read More
Building Customer Loyalty In An Online World
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 5, 2022, 8:30 a.m. EST Henry Ford understood 100 years ago that a brand’s success is contingent … Read More
Len Covello: CTO at Engage People Comments on Loyalty Rewards Landscape and Opportunity for Financial Institutions
Published April 9, 2022, 11:28 a.m. by Omar Faridi We recently caught up with Len Covello, CTO at Engage People, the loyalty network that enables program members to pay with points (PwP) directly at checkout. Covello talked about the ongoing … Read More
Fintech’s Significance in a World of Instant-Gratification
From contactless and QR code based payments to chatbots and voice-enabled technology, fintech is changing the way people bank and make payments Published April 5, 2022 by Derin Cag In today’s world, most people are used to getting what they … Read More
Making Something From Nothing: Jonathan Silver Of Engage People On How To Go From Idea To Launch
An Interview With Fotis Georgiadis Published March 6, 2022 Starting and leading a company is hard. It’s the hardest thing you’ll ever do, but I wouldn’t trade it for anything in the world. Entrepreneurs go out on a limb, often … Read More
Should Your Company Consider Alternative Payment Methods?
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published March 3, 2022, 9:45 a.m. EST The pandemic was responsible for moving the adoption of alternative payment methods ahead from … Read More
Revamping Loyalty Programs Could Be The Key To Customer Engagement
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 19, 2021, 9:20 a.m. EST Facing macro and microeconomic pressures related to a rapidly evolving industry and … Read More
Redefining Brand Loyalty In A Post-Pandemic Retail Market
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published May 28, 2021, 9:10 a.m. EST Despite stay-at-home orders and lingering social-distancing mandates, retail e-commerce sales topped $861 … Read More
Gemini to Debut Crypto Rewards Mastercard
By Kate FitzgeraldPublished April 27, 2021, 7:00 a.m. EDT Cryptocurrency exchange Gemini plans to roll out a rewards Mastercard this summer, targeting cryptocurrency neophytes. Users may earn up to 3% back on purchases, but instead of cash the rewards will … Read More
How The Pandemic Made Contactless Payments The New Normal
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published April 15, 2021, 9:10 a.m. EST Amid rising concerns of Covid-19 being transmitted via contaminated surfaces, global retail … Read More
How Interpersonal Skills Help You Be a Stronger Tech Player
In today’s tech industry, interpersonal skills are just as important as knowing your way around Python. Published April 12, 2021 / Updated April 14, 2021 by Sunny Betz All programmers aren’t antisocial hermits, that stereotype is just like the floppy … Read More
How brands are designing loyalty programs with data in mind
Published March 31, 2021 In-house rewards and loyalty programs continue to rise in popularity, as brands are seeking out new ways to collect first-party data. There are a few reasons why data collection is becoming the dominant factor in developing … Read More
Engage People CTO Len Covello Provides Key Insights on how Loyalty Points are “Often-Overlooked” Alternative Payment Option
Published March 26, 2021, 2:00 p.m. by Omar Faridi We recently caught up with Len Covello, CTO at Engage People, a global loyalty tech company. Covello explained how loyalty points are an often-overlooked alternative payment option. Covello talked about how … Read More
The Post-Pandemic Playbook For Data-Driven Loyalty
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 13, 2021, 9:00 a.m. EST As consumers emerge from a year in lockdown, brands are waiting for … Read More
15 Digital Payment Upgrades That Would Improve The Customer Experience
Published January 22, 2021, 8:10 a.m. EST Digital payment methods have seen increasing use in the past few years, and with the onset of the Covid-19 pandemic, consumer adoption has skyrocketed. In addition to convenience, digital payments offer contactless transactions—a … Read More
‘Pay With Points’ Enhances The Online Shopping Experience With Direct Integration
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published January 19, 2021, 7:10 a.m. EST As pay with points (PWP) — a loyalty program feature that converts … Read More
Are Digital Assets the New Way to Pay?
By Adam SnyderPublished November 14, 2020 The rewards category has recently heated up with several big names announcing new partnerships, new platforms, and new ways to earn ‘Digital Assets’, airline miles, cryptocurrency, shares of stock, rewards points, gift cards, and … Read More
Fintech Can Help Community Banks Optimize Local Loyalty this Holiday Season
By Jonathan SilverPublished November 17, 2020 In the wake of ongoing economic turmoil caused by the COVID-19 pandemic, community banks across the U.S. are approaching an existential crisis. Beyond American job losses that may unofficially exceed 30 million, record retail … Read More
Brand Loyalty Programs In A New Era Of Consumerism
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers Published November 17, 2020, 7:20 a.m. EST A growing trend of enterprise rewards partnerships globally reveals the untapped potential … Read More
Points-as-currency take off as air travel’s largely grounded
By John AdamsPublished September 09, 2020, 1:01 p.m. EDT It could take years for the air travel industry to recover from the pandemic, but some of the airlines’ responses could fuel other payment streams. Engage People, a Toronto-based technology firm … Read More
An Interview With Len Covello, Chief Technology Officer At Engage People
Q: What is Engage People’s mission, and how is it unique in the loyalty solutions space? A: Engage People is a platform-first company, and we create solutions that can be deployed quickly and efficiently, both in time and cost. Our … Read More
The benefits—and risks—of turning credit card loyalty points into retail currency
By Kate FitzgeraldPublished March 09, 2020, 12:01 a.m. EDT Credit card issuers caught in the trap of chasing new customers with increasingly costly rewards-point programs are trying something new: letting more users redeem rewards directly with merchants instead of acting … Read More
Loyalty fraud wave sparks security tech collaboration
By David HeunPublished June 21 2019, 12∶01am EDT More in Payment fraud, Loyalty and rewards, Retailers Hackers are flocking to loyalty and rewards programs, pushing marketers to embed extra fraud technology to stem financial losses. Fraudsters find the stored-value accounts … Read More