That’s a Wrap: 2024 Events Recap
As we reflect on 2024, it’s clear this year has been nothing short of transformative. Engage People had the privilege of connecting with the best in the loyalty industry at several events. From presenting alongside our partner Fiserv at LoyaltyExpo to exploring the future of loyalty programs at the Loyalty Summit, our team stayed at the forefront of the conversations shaping the industry. We also took in and held influential discussions at CRMC, Finovate, Fintech Meetup and Shoptalk.
For us, events are about more than just attendance, they are opportunities to forge new relationships, showcase our game changing solutions, and champion the growing impact of paying with points. Events like the Loyalty Summit provide a stage for deep meaningful conversations about what’s next for loyalty programs.
Three key themes defined our journey:
Loyalty Points Are Becoming a Universal Currency
When Engage was founded, our vision was clear to make loyalty points as usable as cash or credit. Today this vision is coming to life. Retailers and consumers are embracing Pay with Points as a seamless payment method. The conversations we had this year, reflect growing enthusiasm and awareness for this payment method. As we head into 2025, the momentum around Pay with Points continues to build with even more opportunities for adoption.
AI is Revolutionizing Loyalty
AI helps retailers create more personalized experiences for their customers. This includes tailoring rewards, offers and promotions so they feel like they were made specifically for each program participant. Personalization like this isn’t just a bonus, it’s a cornerstone for driving engagement and satisfaction. AI enables loyalty programs to evolve, meeting the dynamic expectations of modern consumers.
Differentiation is the Key to Loyalty Success
In order to create a differentiated loyalty program experience, personalization is no longer a nice-to-have, it’s a necessity. From offers to communications to payment methods, retailers need to incorporate the personalized benefits and experiences their customers are looking for. To achieve this, partnerships are key. The right partner allows loyalty program sponsors to enhance the customer journey and fuel long-term loyalty.
At Engage People, Loyalty is Our Business
We’re in the business of transforming loyalty by making rewards accessible and valuable in everyday life. Our Pay with Points technology and industry expertise empower businesses to offer redemption options that extend beyond traditional catalogs. This helps drive engagement and increase value for loyalty program members.
We’re proud to partner with leading organizations to create rewarding experiences that foster enduring loyalty. Whether it’s enhancing customer satisfaction, reducing redemption costs, or unlocking the full potential of a loyalty program, Engage People has the solutions to make it happen.
As 2025 approaches, we look forward to continuing to lead the charge in transforming loyalty. Here’s to another year of innovation, connection, and progress!
And that’s rewarding for everyone.
Sincerely,
Jonathan Silver
CEO
Engage People Inc.