Personalization Powers Loyalty Programs to New Levels of Customer Engagement

Hosted on November. 10, 2023 with Hal Levey

Loyalty programs are evolving to meet consumers’ changing values, Engage People Chief Technology Officer Len Covello told PYMNTS.

Loyalty has shifted from the typical interaction of earning some type of currency — air miles, for example — that are ultimately redeemed after being accumulated over several months.

“What we’ve seen over the past few years is that loyalty programs have tried to leverage personalization,” Covello told PYMNTS.